UTM parameters are really important to track your marketing efforts. Fortunately, HockeyStack shows you your UTM links inside the dashboard under sources without any effort.
UTM parameters help website owners uncover the "dark" traffic.
The majority of the traffic comes from "direct".
Dark traffic includes clicks from emails, from docs like this one, from mobile messengers, bookmarks, people typing in the URL directly into the browser, websites that don't give analytics tools a referrer, such as Discord, and much more. Site owners cannot see which referrer sources are sending that traffic.
With UTM parameters, you will be able to differentiate one from the other.
To create your UTM parameters, you can use a website like UTM Builder.
On UTM Builder and HockeyStack dashboard, you see UTM Source, Medium, and Campaign.
Let me explain them:
The name of the campaign source where you plan to share the link.
Such as Facebook, Google, Reddit, etc.
The utm_source parameter is required as it's the most important part of the tracking.
While Source determines where the visitor came from, Medium is how they arrived at your site. For example, one visitor can come from a blog post from Facebook while another can come from an ad from Facebook. It’s the group or category of the source. Examples include: