Showing a Goal’s Influence on Conversion Rates

Pre-requisites

Create the goal for which you want to analyze the impact. In this example we are using Blog Views as the Goal. You can use anything.

Step 1: Build the Touchpoint-Influenced Table

https://app.arcade.software/share/iwTf1ngvKfuKwLqxVMnJ

Step 2: Build the Non-Touchpoint-Influenced Table

https://app.arcade.software/share/z7wpOUfGBjyzkl3unlCw

Step 3: Add them to your dashboard for easy comparison

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How to interpret the data?

If you see that one of the conversion rates is significantly higher for Touchpoint-Influenced than Non-Touchpoint Influenced, then the touchpoint is impacting that KPI.