HockeyStack's Marketo integration pulls your marketing automation data from Marketo and connects it with the rest of your customer data. This includes Leads, Campaigns, Programs, and the key activities you track through Marketo.
Before you can connect your Marketo account to HockeyStack, we need some additional information:
Follow this guide on how to find these information:
How to Find Your Marketo Account Details
Once you have these information, you can enter them to HockeyStack’s connection dialog in Settings. HockeyStack can then automatically create the necessary authentication and connection flow.
When you integrate Marketo, HockeyStack pulls certain actions and properties from it. Each action comes with action properties that give more information about it.
For a full list of the objects and related actions we pull from Marketo, see Marketo Pulled Actions List.
We also have a separate integration to pull historical website data that Marketo tracked before you install the HockeyStack script on your website. This integration only runs once to backfill your dashboards.
You don’t have to do anything else to access this data, your HockeyStack customer success specialist will activate this for you if you have already tracked website sessions through Marketo before.