Intro

Hi everyone, I’m Emir – co-founder and CRO at HockeyStack.

In the first half of 2025, we booked 300+ opportunities directly from LinkedIn. I’ve spent years building our strategy, scaling my LinkedIn presence to 22K followers, investing $2M+ into ads, and failing/learning at every stage.

This playbook is the result of those lessons. Inside, you’ll see:

• Our best performing ads in 2025
• The exact campaign/account structures we used
• Mistakes that cost us hundreds of thousands of dollars
• And my future plans for LinkedIn

If you have feedback, connect with me on LinkedIn or email me at [email protected].

HockeyStack is the #1 revenue attribution platform for B2B companies. We integrate with all of your platforms, track the entire buyer journey, and show you what’s generating pipeline.

Here’s our interactive demo.

Strategy (2025 Update)

We run LinkedIn with 6 main pillars:

• Product Value: 16%
• Thought Leadership: 10%
• Social Proof: 14%
• ABM: 17%
• Content: 10%
• Retargeting: 27%