HockeyStack’s LinkedIn Account List Integration add-on pulls account-based ad impression and engagement data from LinkedIn Ads. You can use this data in your attribution reporting, segmentation, or when viewing a single account’s journey.
HockeyStack can pull impression data daily by company & campaign to capture changes in impressions and engagement over time. If it detects a change in any of the metrics, it inserts a Goal related to that change.
Goals:
Don’t be confused that it says “Changed”, this just means the impressions since the last time we pulled the data (ie yesterday). All 3 of these goals use the same action property and user property schema.
Action Properties:
| Property | Type | Description |
|---|---|---|
| impression_change or ad_engagement_change | Number | The change in the relevant metric since the last pull |
User Properties:
| Property | Type | Description |
|---|---|---|
| company_id | String | The associated CRM company ID, if found. |
| linkedin_company_id | String | The company’s ID on LinkedIn |
| company_name | String | The company’s name |
| company_domain | String | The company’s website domain |
| company_number_of_employees | String | The range of employees the company has |
| company_industry | String | The industry the company is associated with on LinkedIn |
LinkedIn only provides impression & engagement data if the metric is greater than 2 due to privacy. This might cause slight accuracy issues. It gets better, read on below.
When breaking down by company on LinkedIn and breaking down by company on HockeyStack, the impression count for a campaign should be similar but will likely not be the same.