HockeyStack allows for a huge level of customization - thanks to this you can go as top level, or as granular with your reports as you want.

This How-to is a great example, as we break down not only how to get the data we used in the report, but also how to get other information by simply changing a breakdown.

In order to create this report, simply go to the dashboard you want to create it in, and click on “+”.

https://lh7-us.googleusercontent.com/siCR5-vJ1Z_Lfov6HM5BNLf45ZbInxMYK_sVyg7lu4m3N75x7mll0jlThkmMHNOwgKP92xx7ypJdgFezx87CTEVDs6MHbw8JCp8teEryKkZfxFxijiNMe-q3j_QadxDw1sy8mAMeOMGaOP-NHByvBPo

Next, choose Table report type:

https://lh7-us.googleusercontent.com/LCVAMqbvqNkk8pccmzNctVp3Q1-JBJmiJbY_LAAza0dPUEPtMPf4dwoBN1C9LtrrJ1Fnt48eLNNWrO4U1JfAWjf9jHacQfHFi5lMOe_3bdIL8MGjgkd0VU83PgkfkAqUf4NmX2hzzAQEh22uq0lKZEY

Let’s name our report (1), and choose the time range (2) for which we want to get the data.

https://lh7-us.googleusercontent.com/os5iT4bxl1oocwNkxx1S_kQi71B3ukAOvmZCHHeHLPnm0tWQ6cGXYJcOeooq0BVE_wIg2a7h4xyE-lMjF5dyecDNYsRh6TXGnbtNTC6RTEpXLkZL--RLahXFgTST4ur6Bru7ogbJC8oyyZObWq9J5h0

Although you can add a breakdown now, we will explore it later in this guide to show you what’s possible beyond getting data just for G2 Impact (For example, data for different SRA Answers).

For now, let’s focus on Columns - data that we want to see. In order to add a column to the report, click “+ Add Column in the report.

https://lh7-us.googleusercontent.com/OLf3MJpS2Y8zeGyobfcFaiDVI9RP9L8e2_mHkca3knCaeHO9SWQkoYvqKR12LYw7-mG2AwDThfPIEUwXf0btl-i0apfeBB0vg-dfUOPwkiHKAD407MXlcYZom0JxovsMlq_GZhskDBJczk0pZK41a1Q

The first column we will add is MQLs.

You can realistically add any data you would like. We understand that one size doesn’t fit all, so HockeyStack allows you to create your own definitions and use them in your reports.

In our case, have a definition of MQL, defined as Contact becoming MQL in the CRM.

In order to add it, we will Click on “Select the data to analyze” (1) in Definition, then go to Goals (2), and choose MQL (3).