13 months ago, our average contract value was $9K. Today, it’s $50K—with six-figure deals hitting every quarter. This isn’t a fluke. It’s the result of deliberate, repeatable processes we engineered inside the business.

This is our playbook—5,000 words of raw, unfiltered strategy, tactics, and execution that led us here.


1. Changing the Way We Approached Discovery

We realized that enterprise deals don’t start with a demo. They start with a conversation that challenges the buyer’s worldview. We stopped running discovery like an interview and started running it like a consulting session.

What We Changed:

How It Impacted ACV:


2. Running Real Enterprise Deal Cycles

You can’t fake an enterprise deal. We learned how to run real, political, 6-figure deal cycles that didn’t just close—but closed strong.

Our Playbook: